The gg has been retired for a number of years now, so my
need for wardrobe maintenance and replenishment has diminished. However, after being advised by Mrs. gg that I was starting to look a little shabby, I
decided recently to retire a few of my older
shirts left over from my working days and replace them with new ones. Since the gg is now an online shopper, this meant taking to the trusty internet to see
what was available. (I won’t reveal the
merchant I visited by name, but here’s a hint:
its first name was the father of perhaps the most important person to
ever live; the last name is a place too big to fail where I keep what little
cash I have.) Much to my surprise, I was shocked to see how the prices of men’s
clothing have gone up in the past few
years. I never paid more than $35 for a
dress shirt during my working years, so I was shocked to find out that those
same shirts are now going for $79.95.
But wait – the ad I’m looking at says if I buy one at the regular price
($79.95) I can get another one free. Two
for the price of one – now there’s a good deal.
Isn’t it? Only if you believe the
shirt is really worth $79.95 and that is truly its regular price. This comes down to $39.98 per shirt, still more
than my ceiling price of $35: so the gg took a pass. This
new marketing gimmick seems to have really caught hold in the men’s clothing
business. I don’t see this “buy one get
one free” marketing technique being used to sell women’s clothing. The ad people must think we men are dumber than
our female counterparts. Well, aren’t we?
The gg used to think this gimmick was only used to sell fireworks. But now it’s used to sell shirts to grouchy
geezers.
gg
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